Problem Solving Research Paper Example | Topics and Well Written Essays - 1250 words

Problem Solving - Research Paper Example Using the problem solving technique, which implies that in order to come up with a well-informed solution to a particular problem, you must apply the following interrelating selections, depending on the type of the problem you are facing. They include: b) Analyzing the problem assessing the current situation by understanding the source of the problem, how it coexists with the present development and whether there is a favorable environment to facilitate evaluation of solutions. It also involves setting an assessment criterion for evaluating options. c) Generate multiple solutions to your problem that seem viable without necessarily judging the potentiality of the solution you have stated. Therefore, will help capture the options that can be used to come up with a solution. basically, this primarily involves the quantity and not the quality of the idea. d) Analyze the possible solutions shortlisted earlier noting the advantage and disadvantage side of the potential solution without evaluating it. additionally, thi may be done by listing the pros and cons of each possible solution and weighing them against each other. This comparison is essential in determining which solution seems valid for the case. e) Select the best solution by looking for the various influencing factors of the possible solutions and can be through weighing the advantages of a potential solution and consider the viability of each. morover, you may end up with many or no viable solution calling for re-evaluating the problem again or even looking at the problem definition once more. f) Jot down the next course of action that you are going to take or rather the implementation of the potential solution or solutions. It takes a course of actions at different times in the future in a sequential order. This take time since implementation is a process. The problem in scenario one is actually deliberating on finishing my education,

Positioning and Differentiation Paper - Health Care Marketing Research

Positioning and Differentiation - Health Care Marketing - Research Paper Example The main objective of the paper is to identify the positioning and differentiation strategies of two healthcare organizations i.e. Cascade Valley Hospital & Clinics and Overlake Hospital Medical Center. The study will also endeavor at finding similarities and differentiating aspects between the two healthcare organizations. Differentiation and Positioning Strategies of Overlake Hospital Medical Center Overlake Hospital Medical Center is a nonprofit regional medical centre that provides its patients with highly developed medical related services. The organization is monitored by a Board of Directors. The company has nearly 2500 employees and has nearly 1000 active as well as courtesy physicians as the workforce (Overlake Hospital, 2012). It can be mentioned that innumerable strategies are employed by the healthcare organizations in order to keep themselves competitive. Overlake Hospital Medical Center situated at Belluvue has commenced a cardiac blog. Through this cardiac blog, the or ganization aims at educating the patients regarding the methods through which heart diseases can be prevented (Overlake Hospital, 2012). ... s been created in order to attract, retain and thus ensure that all the parties involved are satisfied with the policies and the strategies of the company. The company has positioned itself as a liaison between nursing, administration along with human resources, foundation and community in order to collectively influence the resources, associations and policies so that Overlake Hospital can be placed as one of the most preferred hospitals/employers in the domestic market as well as abroad. Health Grades have offered Overlake Hospital with five-star designation on numerous grounds. Overlake Hospital offers high quality of care and support to the patients who are suffering from cancer as well as other emergencies. The integrated cancer care team of the hospital generally has one objective which is to offer the patients suffering from cancer with expert care that has been customized to the unique requirements of each of the patients. The trademark of quality care is compassion, skilled care as well as speed at Overlake’s new Emergency & Trauma Center. The unit is considered to be the only Level III trauma centre on the Eastside (KMPG, 2011). It has been observed that the hospital offers care without charge and at reduced rates to the patients who are capable of qualifying for charity care as per the rules and the regulations of the hospital. During the year 2010 and 2011, the cost of charity was nearly US$5561000 and US$4507000 respectively (KMPG, 2011). Overlake Hospital as a part of its differentiation strategy offers care to the Medicaid patients at a price which is quite below the cost of offering the services. The hospital is also involved in numerous other activities in order to maintain competitive advantage. It has been apparent that the company is involved in

Application of Nursing Interventions Classification (NIC)

Application of Nursing Interventions Classification (NIC) Leslie Bruchey Elements of the Professional Nursing Role Nursing care is provided in all hospitals, in different states, different countries with different practices. But with that being said, the nursing process using NANDA –I Taxonomy of Nursing diagnoses, the Nursing Outcomes Classification (NOC) and Nursing Intervention Classification (NIC) can provide some standards in care where it is received. Throughout this paper, we will discuss a clinical case that uses these tools in providing care and looking at the patient outcome and discuss the systems that were in place. Clinical Encounter This patient was admitted to a medical surgical unit with the diagnosis of pulmonary fibrosis, shortness of breath and pain with inspiration, atrial fibrillation and MRSA in the urine. Patient’s other history included chronic kidney disease, oxygen dependent at home and a low ejection fraction. With this being said, this patient had several things happening, but was being treated with antibiotics and Cardizem to control A-Fib. In the middle of the night, the patient was a rapid response for hypotension and moved to the intensive care. Because of a previous echo that revealed the patient’s EF was only 12%, large fluid boluses were not really an option to treat hypotension. The hypotension was caused by a few different reasons, the nurse in med surg had given this patient multiple blood pressure medications, and the critical care doctor felt that she was becoming septic due to her presentation. Also, the critical care doctor decided that the patient needed a stat VQ scan to rule out the possibility of a pulmonary embolism. The patient results concluded that there was a high probability of a pulmonary embolism which warranted the patient to be placed on IV heparin, have a venous ultrasound of her legs and an echo. These tests reviewed no clots in her legs or heart. With heparin, a PT/INR was drawn for baseline and then a hep xa was drawn every 6 hours until the heparin was therapeutic. A BNP and CBC were drawn to monitor blood cell counts and a central line was placed and the patient was placed on Levophed to prevent hypotension for a few hours. After a few hours, the patient was able to keep blood pressure controlled without medications. Antibiotics were continued as patients WBC’s were 14000 and the patient was continuously monitored in the ICU for a few days. CVP’s were measured at 5 and urine output was monitored closely. Nursing Diagnosis This patient had multiple nursing diagnoses’ that fit her condition. One of the diagnoses that fit this patient is decreased cardiac output. With the patient being in A-fib and with an EF of only 12% this patient does not have optimal cardiac output. The patient also prevents with hypotension which is believed to may have been caused by medications that effect preload and afterload which will also decrease the cardiac output of this patient. This diagnosis is a part of NANDA- I Taxonomy of Nursing Diagnoses and falls under domain 4 Activity and Rest and class 4 which discusses Cardiovascular/ Pulmonary Responses (NANDA, 2012). Nursing Interventions Classification Interventions The following are nursing interventions that were used on this patient using the NIC (Nursing Interventions Classification). Hemodynamic Regulation (4150) Definition: â€Å"Optimization of heart rate, preload, afterload and contractility† (Bulechek, Butcher, Dochterman, 2008) Ways to intervene: Patient was placed on a presser, i.e Levophed to cause vasoconstriction and promote an increase in blood pressure A small 250ml fluid bolus was given prior to coming to the intensive care unit The patient was placed on hemodynamic monitoring to check central venous pressures and allowed us to monitor fluid status Medication parameters were in place for medications that would effect HR, preload, afterload Oxygen Therapy (3320): Definition: â€Å"Administration of oxygen and monitoring of its effectiveness† (Bulechek, Butcher, Dochterman, 2008) Ways to intervene: Oxygen provided by nasal cannula was titrated by oxygen saturation, patient was on 3L. Continuous oxygen saturation monitoring by a pulse ox on the finger. Respirations and patient comfort were also monitored, i.e. no shortness of breath or trouble breathing. Urinary Catheterization (0580): Definition: â€Å"Insertion of a catheter into the bladder for temporary or permanent drainage of urine† (Bulechek, Butcher, Dochterman, 2008). Ways to intervene: Foley was placed to monitor urine output. Output was monitored to check fluid balance because of patient’s history of CKD, the MRSA infection and having a low ejection fraction. The catheter was temporary and was used for strict input and output. Family Presence Facilitation (7170): Definition: â€Å"Facilitation of the family’s presence in support of an individual undergoing resuscitation and or invasive procedures† (Bulechek, Butcher, Dochterman, 2008). Ways to intervene: Family contacted because patient was moved to intensive care and needed a emergent central line placement. Patient was extremely anxious and requested that we contact her family to come in for needed support. Family came in and educated on what happened and any other information that was needed at that time. Nursing Outcomes Classification Outcomes Now that we have defined a nursing diagnosis and provided some interventions that this patient needed, it is time to discuss the patient outcome. These interventions help the patient achieve multiple goals and as a nurse, all of our interventions help us improve patient outcomes. This patient has multiple nursing diagnoses, but because decreased cardiac output was addressed, the outcome will be as follows: Cardiac Pump Effectiveness (0400) Definition: â€Å"Adequacy of blood volume ejected from the left ventricle to support systemic perfusion pressure† (Moorhead, Johnson, Maas, Swanson, 2008). The patient will be able to maintain blood pressure without pressers. Patient will have a follow up echo that showed her ejection fraction was 45%. Patient will have adequate urine output. CVP measurements will be within normal limits. Patient will have activity tolerance when getting out of bed and ambulating around room. Patient will continue outpatient rehab to rebuild strength over time. Advantages and Disadvantages The nursing process allows for a standard of care to be provided anywhere that a nurse cares for a patient. With being able to identify what the patients problems are through a nursing diagnosis, we are able to next focus on the interventions that best fit and will provide the best patient outcome. When looking at a patient, we all have our own outcomes that we want to achiever to better the patient. In the patient above, there are many problems that could results in a long list of nursing diagnoses. With being able to focus on one at a time, a nurse is able to think about the needed steps to achieve the positive outcome that we all look at. With using the NIC, NOC and NANDA-I, nurses anywhere are able to identify a problem, the steps to improve the problems and the hopefully outcome for this issue. While these tools help standardize care that nurses provide and focus on and to make sure that the needed interventions to improve the outcome are being performed and are being documented . It is important that the nurse can focus on the needs of the patient and to take credit for all the important things we do during our time with a patient. I also think the nursing process is great for other disciplines to look out what nursing is focusing on and also may help guide the rest of the care that is provided. With this documenting process and just using in the clinical setting, newer nursing can use it to help focus the care their patients may need. These tools are a great resource for nurses but they do have some disadvantages. In day to day care in the nursing realm, these tools are a great resource, but in reality are hard to find time to access and continually document on them. I have seen these types of programs being used in the clinical setting and because nurses are busy, some just copy and paste the same thing over and over day to day. This does not show how we are intervening to meet the outcome. If used right, it is a great tool, but there are a lot of nurses that look at it as just another silly hoop to jump through during patient care and just another thing to document. Some nurses do not take the time to think about what interventions would help our patients. Also, I think that the various lists are good; however, sometimes it is hard to find the exact name of the intervention that we want to use. It takes time to look through the list to find the exact intervention or outcome that best fits out patient needs. Also, it would be hard to get all nurses on board to document with this type of syste m because some are resistant to change and others just are already overwhelmed with the amount of documentation that is required throughout the day. Conclusion The NIC, NOC and NANDA-I Taxonomy of Nursing Diagnoses are a great guide for standard nursing care. Anyone can use these documents to help focus the care their patients need. I believe documenting to nursing process throughout this system will allow for better patient outcomes to continuously reevaluate what the patients’ needs are and what is going on with a patient. Other disciplinary team members would be able to look at what the problems nursing are focusing on and see where they can help support that patients care. Overall, the standardized care would support patient outcomes and allow for nurses to focus on what they can do, improving the patients care by identifying problems, inventions and outcomes. References Bulechek, G.M., Butcher, H. K., Dochterman, J.C. (Eds.). (2008). Nursing Interventions Classification (NIC) (5th ed.). St. Louis, MO: Mosby Elsevier. Moorhead, S., Johnson, M., Maas, M., Swanson, E. (Eds.) (2008). Nursing Outcomes Classification (NOC) (4th ed.). St. Louis: Mosby/Elsevier. NANDA International. (2012). NANDA international nursing diagnoses: Definitions classification 2012-2014. T.H. Herdman, (ED.). Kaukauna, WI: Author.

In Praise of Folly - Erasmus Dichotomy Essay -- In Praise of Folly Es

In Praise of Folly - Erasmus' Dichotomy      Ã‚   The Silenus box is a "case carved like an ugly Silenus" that can be "opened to reveal beautiful, precious objects" (Erasmus 43, footnote). This box appears in Erasmus' Praise of Folly as a metaphor for the central claim in the novel, which is that that which appears to be Folly (ugly) externally, is wise (precious) within. Erasmus reveals this dichotomy on three levels: in the image of the box itself, in his genuine praise of Folly, and in the structure of the novel as a whole. Erasmus, using the female voice of Folly, introduces his reader to the image of the Silenus box early in the text, thereby allowing his reader to carry the image with her for the rest of her time reading (and see its metaphoric nature when appropriate). Folly makes the introduction, saying, "All human affairs... have two aspects quite different from each other." She then goes on to explain that this means, according to Plato, that things that "appear 'at first blush'... to be death, will, if you examine [them] more closely, turn out to be life... in brief, you will find everything suddenly reversed if you open the Silenus" (43). In more direct terms, something which on its surface seems one way (the 'bad' way), has opposite ('good') guts. In The Praise of Folly, the pair of opposites that Erasmus focuses on is that of folly and wisdom. By including a passage dedicated to the description of the Silenus, Erasmus gives his readers a concrete picture to grasp onto that stands for the novel's link between this pair of opposites, which is that wisdom comes under the wrapping of folly. The passage allows the reader to understand this central concept more easily. The concept, in its many manifestations, c... ...this same literary tradition, Rabelais utilizes this peculiar narrative technique in Gargantua and Pantagruel, where he too hides the wisdom in his work behind the veil of foolish, and even vulgar, language. Erasmus' inclusion of the passage explaining the Selenus box allows it to be a metaphor for the central concept in the novel. Through its presence, Erasmus gives us, his readers, a tool with which to separate the layers of his text. Without it, we might be stranded (after reading) with the inaccurate belief that Erasmus was a babbling hypocrite, with contradictory ideas sprinkled throughout his work. But, I suppose, we could have just attributed that fault to Folly, who is always more than willing to accept such a title. Work Cited Erasmus, D. 1511. In Praise of Folly. (Translated by L. Dean and republished by Hendricks House Farrar Straus. 1946.)

An individual written report on integrated marketing communication Essay

1. Introduction The purpose of the essay is to explore integrated marketing communications (IMC), its definitions and issues, and the importance of a target audience within IMC. It also demonstrates the perspectives of integrated brand promotion and the comparison between integrated marketing communications and integrated brand promotion (IBP). All these elements are supported by a number of organizations that are well- known in their industry. this essay provides and discuss some examples Communications Theory helps to understand the audience’s needs, emotions, interests and activities which are necessary to ensure the accuracy and relevance of any message. Simple communications theory shows a sender sending a message to the receiver, who receives and understands it. However, in real life, many messages are simply ignored, misunderstood or fail loss (Multimediamarketing, 2014) 2. Integrated marketing communications (IMC). IMC is a developing method shown to demonstrate the benefits of marketing communication across all functions of a company that affects customer needs. One of the definitions of IMC is ‘’ the process of managing all sources of information about a product, service to which a customer or prospect is exposed, which behaviorally moves the consumer toward a sale, maintains customer loyalty’’ (Thorson,1996). According to the above definition, integrated marketing communication focuses on behavioral responses from the customer and builds relationships between customer and brand. Another definition of IMC is â€Å"a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, general advertising, direct response, sales promotion, and public relations-and combines these disciplines to provide clarity, consistency, and maximum communications impact† (Marketing Executives, 2014). This  definition mentions some of the components of integrated marketing communications such as advertising, direct response, sales promotion, and public relations.by brining together all these tools, one can achieve an effective campaign. IMC is directed by its use of different medias to send out the message about one product. 2.1 IMC and organizations The organization can benefit from IMC by consolidating its image, developing a discussion and supporting its relationship with customers. There are many organizations that have been extremely successful and doing excellent jobs of integrating their communication efforts such as Ben & Jerry’s, Nike, The Body Shop, Banana Republic and Apple. These companies established strong brand images by their communication plans which have been an honest outgrowth of their corporate culture (Thorson, 1996). For instance, Guinness is the well-known Irish beer maker that applies the integrated marketing communications strategy. In 2007, it introduced with a campaign that used various media to develop messages and advertisements. Guinness developed ‘Its Alive; this idea extended across all of the communication’s channels. Also, instead of developing separate messages, communications and marketing campaigns for each type of mass media, it chose to improve one main message to interact with its target demographic, which savs time, money and resources (Marketing Executives, 2014) Another example for a company that uses an integrated marketing communication strategy is The Body Shop which has various values such as being against animal testing, protecting human rights and the environment. However, these values have not been communicated clearly to the target market. As a result, The Body Shop launched a campaigns focused on re-communicating those values more clearly and effectively, such as Love Your Body, Love Your Community (LYBLTC). 2.2 Target audience Successful business organizations that use integrated marketing communications have their style of reaching target audiences. They can develop and send messages that are valuable and well-presented, which may cause target audiences to express behavioral, attitudinal and emotional responses. For example, in the United Kingdom, O2, a mobile telecommunications company, developed a new campaign called ‘A world that  revolves around you.’ The main reason to create this campaign was prepay customers felt neglected. Approximately 50 per cent of O2’s customers took advantage of the campaign to benefit from the offer of a 10 percent refund of their quarterly top-ups. The target audience could understand the social media mix that was oriented around them. As a result, it created a successful media plan that involved email, SMS, MMS, online chat rooms and brand street events (Thorson, 1996). 3. Integrated brand promotion (IBP) Recently, more firms try to adopt an integrated brand promotion and avoid focusing on traditional mass media advertising. Integrated brand promotion is ‘’ the use of various promotional tools, including advertising in a coordinated manner to build and maintain brand awareness, identity, and preference’’(O’Guinn, Allen and Semenik, 2003) they mention different promotional tools that have been used instead of advertising, such as event sponsorship, direct marketing, sales promotion, and public relations. However, even though these new methods exist, we still require coordination with the advertising that remains. For example, Procter & Gamble, the company that started selling soap on the radio successfully shifted to selling soap on television. Today P&G sells many products besides soap. However, P&G’s customers have changed, and new IBP techniques are necessary for its brands. NBC Digital Networks and Starcom Media Vest Group are the partners P&G decided to work with to ensure that its brands are entrenched in the entertainment preferred by its targeted consumers. Additionally, P&G product promotions have moved to the Web like many other marketers by creating an online documentary series for its Pampers brand. P&G’s target audience is the couples who are expected to be prime prospects for P&G’s Pampers brand in the future. Integrated brand promotion tools are always preferred by marketers who directed at their target audiences (O’Guinn, Allen and Semenik, 2003) 4. Integrated marketing communication and integrated brand promotion Integrated marketing communications are often perceived as messages present in different mass media, and integrated brand promotion focuses on building a brand by looking at the purpose of that brand. These is All about identifying how the brand can improve consumer’s lives with its benefits, and create an experience for them that includes services, information, education and entertainment. It can build an entire  brand experience. IBP expresses the company vision and its personality by focusing on the brand that is the foundation for integrated marketing communications. Furthermore, IMC and IBP help companies generate more revenue because IMC achieves companies’s objective in increasing the return on marketing spending and IBP can make the brand more appeal and trustworthy (Thorson, 1996). 5. Conclusion This essay has examined IMC and IBP definitions, events and issues related to both strategies. Also, it describes the importance of audiences within IMC compared to IBP, and presented some successful industry examples, such as Guinness, The Body Shop, P&G and O2. 1089 words 6. References: Thorson, E. 1996. Integrated communication. Mahwah, N. J.: Erlbaum. Marketing Executives. 2014. Integrated Marketing: What It Is and Why You Should Embrace It – Part 1. [online] Available at: http://www.marketingexecutives.biz/integrated-marketing-what-it-and-why-you-should-embrace-it-part-1 [Accessed: 11 May 2014]. Multimediamarketing.com, (2014). Integrated Marketing Communications (IMC). [online] Available at: http://www.multimediamarketing.com/mkc/marketingcommunications/ [Accessed 12 May. 2014]. O’Guinn, T., Allen, C. and Semenik, R. (2003). Advertising and integrated brand promotion. 1st ed. Mason, Ohio: Thomson/South-Western.

Vodafone AirTouch’s bid for Mannesmann

First of all, one has to mention that it is always difficult to evaluate a company. There is no single measure/calculation who can give you the valuation of a company. The value of a company can be different for every single human being. For instance, Vodafone Air Touch will try to calculate a very low valuation of the company because it wants to pay as less as possible, and Mannesmann a very high valuation, because it wants to get as much money as possible. As a result, it often depends on the interest of the different persons who evaluate a company. In October 1999, Mannesmann offered shares around 157. â‚ ¬. This was before the acquisition of Orange PLC, a competitor of Vodafone Air Touch in the UK market. After the acquisition, Vodafone offered 266â‚ ¬ per share, 68% more than the 157. 8â‚ ¬ per share Mannesmann offered few weeks before. Despite, this very high premium, Mannesmann’s CEO evaluated his company 350â‚ ¬ per share. Here in this case, I think that the main reason for this high price differences is that with time, Mannesmann’s bargaining position changed. In the beginning, their position was not as strong as in the end when they achieved to acquire Orange Plc, a telecommunication company in the U. K. which was growing faster than Vodafone. As a result, Mannesmann became a stronger competitor for Vodafone and Mannesmann’s CEO knew that. As a consequence, he increased the valuation of his company. The reason why for instance an analyst from Julius Baar valuated Mannesmann between 250â‚ ¬ and 350â‚ ¬ per share and many other analysts between 174â‚ ¬ and 250â‚ ¬ per share may have some reasons. The main reason is that, as anticipated before, it is very difficult to evaluate a company. Furthermore, it is even more difficult to evaluate how many synergies Vodafone Air Touch would benefit from this takeover. So it is very difficult to evaluate how much this Mannesmann takeover could be worth for Vodafone Air Touch. Moreover, one has to check which analysts own stocks of Mannesmann or Vodafone because this may also influence the different evaluations. (2) In your opinion, in general, when a company is the target of a hostile takeover bid, who should decide whether the terms and conditions of this bid are acceptable? The Chief Executive Officer (or the equivalent) of the target company? Or its Chairperson (if another person than the CEO)? Its board of directors? Its shareholders ? If the shareholders, how practically should they make their decision? In my opinion, only the shareholders should take this type of decision. They are the one who own the company, and they should decide if they accept the takeover bid or not. If 50 % + X agree with the bid price, then the takeover should take place. Of course, before taking the decision, they should listen to the opinion of the CEO, the Chairperson, some analysts, as well as the Board of Directors. However, in my opinion, none of these key persons should take part of the decision making process. In my opinion, the shareholders are the one who own the company, and they should decide what should happen with their investment. For instance, let us assume the employees would take part of decision making process. Then, in most of the cases, the employees would vote against a take over, because they fear about their jobs. They would never take a neutral decision, but a decision which is the best for them, not caring about the fact that the shareholders loose a high premium. They, as well as the trade unions, would vote against an takeover because they fear for the jobs. However, they never think about the fact, that if the company is not taken over, the company who made a mid remains a competitor. And this competitor could increase its market share in spite of the smaller company that did not accept the takeover. And in this case, the employees of the smaller company would even risk to loose more jobs. The CEO and the the Chairperson should never take this type of decisions. Because, they are only in charge of the operations of the company, but they do not own the company. As a result, they should not decide about the matter. 3) In the case of the Vodafone AirTouch bid for Mannesmann, who should have made the decision ? (Please take into account the fact that Mannesmann had two boards, the supervisory board, and the management board) What do you think of the sentence in the fourth paragraph of page 5 of the case: â€Å"Esser rejected the offer on the grounds that it was inadequate† ? As stated before the shareholders should have taken this de cision. They own the company and if 50 % + X is in favour of Vodadone AirTouch’s bid, then the company should accept the bid. Let’s assume that you invested 50 000 â‚ ¬ in Mannesmann’s shares and now somebody is offering you 80 000 â‚ ¬ for the shares. Then you should decide if you accept this money, or if you think that your shares are much worthier in some months/years. In that case you vote against the hostile takeover. I think that this system makes the decision making also very rapid and efficient. In fact, if one would also ask the employees, some analysts and so on, then the decision making process would be much longer. As a result, I think that the shareholders should take the decision, after having listened to the different opinions of the CEO, employees, analysts,.. However, I think it inacceptable that Esser as the CEO of the company, who does not own many shares, rejects the offer in the name of all the investors. This cannot be tolerated. In fact, he is like an employee of Meeresmann, he does not own the company, and he should take the best decisions for his shareholders who in some way gave him this job as CEO. As a result, I think that he cannot take the decision to refuse a bid without having spoken with any shareholder of the company. This is not a personal decision, but a decision which influences all the stakeholders of the company. It is unacceptable that he takes the decision on behalf of all the share- and stakeholders. (4) If you had been a shareholder of Mannesmann on December 17, 1999, what would you have liked to say to Klaus Esser ? What would you have like to say to Chris Gent ? If you had had the opportunity to vote to accept or not Vodafone's bid, how would you have voted (please ignore the subsequent events not described in the case) ? As a shareholder of Mannesmann, I would liked to ask him why he refused an offer of 266â‚ ¬ per share, which is a premium of 72. 2 % compared to Mannesmann’s closing price on October 18th. I would blame him for not having asked the shareholder what they thought about the offer. He took a decision about something which did not own him, but where I owned a fraction. Finally, I would ask him if he could guarantee me that the share price of Meeresmann would be as high as the Vodafone AirTouch’s offer in the future. Only if this is the case, the Esser would be partly excused. I mention only partly, because even if he thinks that the share price of Meeresmann will be higher in the near future, then he should have explained that to the shareholders. And then, if the majority of the shareholders would agree, then he could refuse the offer. As a shareholder of Mannesmann, I would ask him what would be the strategy of Vodafone AirTouch after the acquisition of Meeresmann. This is important to me, because I will have to make an important decision if the hostile takeover is agreed: either I keep the Vodafone shares or I sell all the shares the day of the take over. In that way, I would gild the premium. I would definitely have accepted the deal. During that time, it was quite sure that a consolidation of the telecommunication market would happen. As a result, I think that it would have been very difficult for Meeresmann, as one of the smaller companies, to survive in that market environment. Furthermore, the offered premium was so high, that I could not deny this offer.

Being Bad in Spanish is Malo

Being Bad in Spanish is Malo Malo is a common Spanish adjective meaning bad or in some way undesirable. The translation can vary depending on context. Its feminine form is mala, and through the process of apocopation, which is shortening, it can become  mal when it comes before a singular masculine noun. Its usual adverb  form is mal, although the another related adverb form,  malamente, can be used to mean badly. As an adjective, malo, mala or mal can almost always be translated as bad, although other translations may be more suitable depending on the context. The plural forms are malos and malas. Mal-  is also a prefix that typically means bad or undesirable. An example of that would be maleducado, which means impolite, as someone who didnt learn their manners. Mal, Malo, Mala, Malos and Malas Used as Adjectives Form of Malo Spanish Sentence English Translation malo Quiero comprar un coche y tengo crdito malo. I want to buy a car and have bad credit. mala Muchas personas consideran que tienen mala memoria. Many people think they have a poor memory. malo No hay libro tan malo del que no se pueda aprender algo bueno. Theres no such thing as a book so bad that you cant learn something good from it. mal No puedo eliminar el mal olor de refrigerador. I cant get rid of the bad refrigerator smell. malo Hay algo malo con mi telfono? Is there something wrong with my telephone? mala El principal causante de la mala circulacin es la arterioesclerosis. The main cause of poor circulation is atherosclerosis. malas No estoy preparado para escuchar las malas noticias. Im not prepared to hear the bad news. malos Son los jugadores ms malos de la galaxia. Theyre the worse players in the galaxy. mal Los superhroes son un mal ejemplo para los adolescentes. Superheroes are a bad example for adolescents. Mal Used as an Adverb Common translations for mal as an adverb include badly and poorly, although others can be used as well to fit the context. Spanish Sentence English Translation Nadaron mal en el mundial. They swam poorly in the world competition Nuestro equipo estaba mal preparado. Our team was poorly prepared. Nuestros hijos comen mal. Our children eat poorly. Muchos pacientes estn mal diagnosticados. Many patients are incorrectly diagnosed. Mi bebe duerme mal durante la noche. My baby sleeps poorly at night. Estudiamos mal la historia de otros pases. We do a bad job of studying the history of other countries. Mal as an Adjective and Adverb at the Same Time Sometimes mal functions as an adverb in Spanish, such as with estar, but in English may be translated as an adjective.   Spanish Sentence English Translation Algo huele mal en mi casa. Something smells bad in my house. Me parece mal que no vengan todos. I feel bad that not everyone is coming. La ciudad no est mal, pero hay mucho desempleo. The city isnt bad, but there is much unemployment. Mal as a Noun Especially when used with estar, mal sometimes means sick or ill. Hoy yo y mi familia estamos mal, which means,  My family and I are sick today. This sentence can also be translated to mean literally and colloquially understood as feeling sick as in, My family and I feel poorly today. Mal can also be translated to mean evil. In this case, it would need the definite article the, literally translating to the bad, which is the Spanish way of saying evil.