Maggie and Dee & sisters Essay Example for Free

Maggie and Dee sisters Essay Regular Use is about these two impacting characters: Maggie and Dee are sisters. In the story, Maggie is by all accounts the frail and aloof character. She had scars from being singed and this experience carried her to coordinated internal. She esteemed the things that are not so much shallow but rather more significant. She has remained with her mom and there she got the hang of making quilts. Dee is more the active sort. She cares very much about her style. She’s into physical appearance and young men are one of her advantage. Proposal Statement: The focal clash this piece of the story is the triumph over heritage †who will be perceived as the replacement? This exceptionally incredible story rotates around the blanket. As Dee attempts to win the blanket, she likewise looks for her tragically deceased legacy after quite a while of nonappearance. (Walker 278). (66) â€Å"’Maggie can’t value these blankets! † She’d presumably be in sufficiently reverse to put them to regular use. †Ã¢â‚¬â„¢ Dee consistently attempts to substantiate herself in the method of her capacity to convince and animosity (Walker 278): (68) â€Å"But they’re priceless,† she was stating now angrily for she had a temper. Maggie would put them on the bed and in five years they’d be in clothes. Not as much as that! †Ã¢â‚¬â„¢ In any case, Maggie is a resilient individual with internal quality and she realizes that the inheritance has been given to her (Walker 279). (74) ‘â€Å"She can have them Mama, â€Å"she said like someone used to winning nothing held for her. â€Å"I can ‘member Grandma Dee without the blankets. † Maggie said. ’† The mother realized that her girl Maggie has been the person who merits the legacy. Despite the fact that Maggie appears to be frail and she will talk in harmony (Walker 279). (75) ‘â€Å"She remained there with her frightened hands covered up in the folds of her skirt. She took a gander at her sister with something like dread. Be that as it may, she wasn’t frantic at her. This was Maggie’s parcel. This was the manner in which she realized God to work. †Ã¢â‚¬â„¢ Towards the finish of the story, Dee realizes that her mom battled for Maggie and has won the fight. She denies herself from modesty that she lost (Walker 279). (81) ‘â€Å"You should attempt to make a big deal about yourself, as well, Maggie. It’s actually another day for us. Yet, from the manner in which you Mama despite everything live, you’ll never know it. † Dee will consistently conceal the misfortune. She won't be somebody who will go to bat for rout and that is in a manner being a quitter (Walker 279). (82)â€Å"She put on her glasses and concealed everything over the tip of her nose and her jawline. † End: Everyday Use investigates the long years a mother’s will to bring up her youngsters, see them develop and understand their character. Maggie went through her consistently with her mom and her mom encountered her quality for the longest years. In the interim Dee has gone through her time on earth away from her family. The person who has taken in the specialty of stitching which means her unlimited love for her family is Maggie lastly her mom understands that and in all sense she merits that respect of their legacy. Reference: Walker, Alice. â€Å"Everyday Use. † In Love and Trouble: Stories of Black Women. Gather Books (1974): 272-279.

Qualitative Research Problem and Design-Terence Essay

Subjective Research Problem and Design-Terence - Essay Example ebb and flow commonsense criminology and the specific wrongdoing point of view that was made inside this exploration practice (Neuman and Wiegand, 2011). It is additionally fundamental to express that various sociological learning on abnormality that was centered around the eventual fate of a specific viewpoint of sociology on aberrance and wrongdoing had a subjective technique. Be that as it may, this term was not notable during the mid twentieth century and there was additionally no obvious distinction among quantitative and quality techniques. During the 1940s, when the measurable procedures and strategies for overview advanced, the ethnographic custom of Chicago school built up its place in the social research foundation and this additionally included criminology. The subjective techniques utilized in criminology were headed to the foundation by the truth that criminology was predominant by law, in any event in Germany (Schmalleger, 2012). This began to change during the 1960s in the United States and during the 1970s in Germany. It is during this period that the marking approach endeavored to start another model in social investigation on abnormality. For both of the subjects, a subjective research strategy was appropriate. In the event that wrongdoing is viewed as accomplished by activities of the associations of social control, at that point wrongdoing must be broke down to know its genuine significance, a the most appropriet plan to this is by utilization of subjective research. Wrongdoing comprises the parts of circumstances that include exchanges among different gatherings that may incorporate the appointed authority, the police, the observer, the person in question and the guilty party (Noaks and Wincup, 2014). Hence, the parts of wrongdoing must be asked through the execution of subjective techniques. The marking system focuses on how wrongdoing is delivered by revamping the planned exhibitions of the establishment of social control and by remaking the characteristic acts of the associations of social control and furthermore by reconstructing the innate gauges that produce those practices. This perspective on

Cyber Safety Tips for Parents

Cyber Safety Tips for Parents This colorful printable includes 10 tips and strategies to help parents enable a healthy online experience for their kids. Focused on strategies for talking to kids about everything from protecting passwords and personal information to age ratings and anti-virus software, the printable also tackles tough subjects like not enabling or underestimating risky behavior online. It is perfect for use as a take-home handout. This material was developed specifically for use with children by the Center for Cyber Safety and Education, as part of the Safe and Secure Online educational program. More information about the program can be found at the Safe and Secure Online website. Center for Cyber Safety and Education

Analysis Of James Joyce s The Artist As A Young Man

INTRODUCTION APortrait of the artist as a young man was the first novel of James Joyce. The novel talks about the religious and spiritual awakening of the protagonist. The narrative technique of the novel keeps the reader close to Stephen’s psyche. Even though the novel is not written in first person style, the author constantly takes us into his mind and keeps us aware of the mental changes taking place in Stephen. Stephen’s rise of consciousness can be linked with his intellectual growth which is reflected upon his thoughts and actions. Joyce portrays the growth of Stephen’s consciousness through the gradual evolution of his thought process. This evolution can be understood by analyzing three different stages of his life CHAPTER 1 The narrative of the novel reflects the various stages of Stephen’s intellectual development by imitating the childlike simplicity of his earliest memories and by articulating his artistic awakening. Joyce takes us directly to Stephen’s interior world through the use of stream of consciousness. The book begins by describing Stephen’s experience as a baby, which represents the thoughts of an infant. ] Joyce begins the novel with Stephen’s earliest memories, by making considerable use of this stream of consciousness technique. The workings of Stephen’s mind are produced by showing how circumstances in the action evokes the thought process. The evolution of Stephen and his sensibilities are responses to these moments. By understanding theShow MoreRelatedAnalysis Of James Joyce s A Portrait Of An Artist As A Young Man Essay2057 Words   |  9 PagesJames Joyce and H.G. Wells had different styles of writing and relied on different forms of narration. H.G. Wells was direct and focused on the external environment or situation. He did not give much insight on the thoughts or internal struggle of his characters, while James Joyce did. Joyce supplied his characters with a greater level of internal comprehension than Wells did and was able to provide more human like characters. This difference is especially seen in H.G Well’s Tono-Bungay and JamesRead MoreAnalysis Of James Joyce s Portrait Of The Artist As A Young Man2299 Words   |  10 Pagescontrol by the Catholic Church provided structure and stability in their lives, for others it was a source of major st ruggle and inner conflict. James Joyce found the Catholic Church’s power to be both overwhelming and repressive. In his Portrait of the Artist as a Young Man, we see his inner struggle portrayed through the main character Stephen Dedalus. Like Joyce, Stephen struggles throughout his childhood and adolescence with the rigidity and severity of the Catholic Church. Initially, Stephen blindlyRead MoreAnalysis Of James Joyce s Portrait Of An Artist As A Young Man2639 Words   |  11 Pagesof the nature of God. James Joyce s Portrait of An Artist as a Young Man is a narration of the transition from childhood to adulthood of the protagonist, Stephen Dedalus, who grows up in a Catholic society and family life in Ireland. Because of the nature of his church s role in his life, Stephen faces internal conflict regarding his own thoughts and beliefs about the nature of God. After many trials and tribulations with his faith life, Stephen realizes that the church s unequivocal teachingsRe ad MoreAnalysis Of James Joyce s A Portrait Of An Artist As A Young Man Essay1953 Words   |  8 PagesJames Joyce and H.G. Welles had different styles of writing and relied on different forms of narration. H.G. Wells was direct and focused on the external environment or situation. He did not give much insight on the thoughts or internal struggle of his characters, while James Joyce did. Joyce supplied his characters with a greater level of internal comprehension than Wells did and was able to provide more human like characters. This difference is especially seen in H.G Well’s Tono-Bungay and JamesRead More The Key Elements of A Portrait of the Artist as a Young Man Essay1853 Words   |  8 PagesElements of A Portrait of the Artist as a Young Man  Ã‚  Ã‚  Ã‚  Ã‚   James Joyces A Portrait of the Artist as a Young Man provides an introspective exploration of an Irish Catholic upbringing. To provide the reader with a proper interpretation, Joyce permeates the story with vivid imagery and a variety of linguistic devices. This paper will provide an in-depth of analysis of the work by examining its key elements. The central theme of A Portrait of the Artist as a Young Man is Stephen Dedalus alienationRead MoreSmugging in the Square: Homosexuality as a Literary Device in James Joyces A Portrait of an Artist as a Young Man.3689 Words   |  15 PagesWhat can be said of the menacing literary masterpiece that is A Portrait of the Artist as a Young Man is that the gender issues Joyce so surreptitiously weaves into Stephan Dedalus’s character create sizable obstacles for the reader to overcome. Joyce expertly composes a feminine backdrop in which he can mold Stephan to inexplicably become innately homosexual. As Laurie Teal points out â€Å"†¦ Joyce plays with gender inversion as a uniquely powerful tool of characterization.†(63) Stephan’s constant conflictRead More Paralysis in Dubliners Essay2290 Words   |  10 PagesIn his letters, Joyce himself has said that Dubliners was meant â€Å"to betray the soul of that hemiplegia or paralysis which many consider a city† (55). The paralysis he was talking about is the paralysis of action. The characters in Dubliners exemplify paralysis of action in their inability to escape their lives. In another of Joyce’s writings, A Portrait of the Artist as a Young Man, Joyce writes of Ireland: â€Å"When the soul of a man is born in this country there are nets flung at it to holdRead MoreDeath In The Woods1340 Words   |  6 PagesA Critical Analysis of Death in the Woods Death in the Woods is a story about a woman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). Death in the Woods seeminglyRead MoreDeath In The Woods1371 Words   |  6 PagesA Critical Analysis of Death in the Woods ?Death in the Woods? is a story about a woman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn?t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). ?Death in the Woods? seemingly concernsRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesnovel is sometimes used interchangeably with Bildungsroman, but its use is usually wider and less technical. The birth of the Bildungsroman is normally dated to the publication of Wilhelm Meister s Apprenticeship by Johann Wolfgang Goethe in 1795–96,[8] or, sometimes, to Christoph Martin Wieland s Geschichte des Agathon of 1767.[9] Although the Bildungsroman arose in Germany, it has had extensive influence first in Europe and later throughout the world. Thomas Carlyle translated Goethe’s novel

Ellen J. Langer Book the Power of Mindful Learning Essay

Cover Letter: This paper is about elaborating the concept of memorization based on Ellen J. Langer book The Power of Mindful Learning. I wrote this paper in first person point of view since it was based on my personal experience. It was hard however to maintain a formal tone when writing in first person and it might still be evident in this essay itself. I think that the essay itself is still choppy and I should put more time in making more flow and connections between the paragraphs and different points. It is also relatively short for the essay requirement. If I had to do it again I would definitely revise it more than once and probably ask someone else to proof read it. I learned to cite personal experience and information from the†¦show more content†¦Besides, I am better when it comes to solving math problems. I would rather keep my math skills than trade it off with her â€Å"photographic† memory. However during one of my conversation with her, I found something rather odd. She doesn’t seem to memorize the date of my birthday even though it was just three weeks ago. Considering her skills, I would assume that she remembers the birthdate of everyone in our class. This leads me to think that most of her mind is programmed to absorb and exude information at a really fast rate. Through the book Power of Mindful Learning, the author Ellen J. Langer challenges traditional methods of learning and proposes new ways to better learn a subject. Through her concept of mindful learning, Langer enlightens the readers of ways to digest new information and learning new skills by being open to novelty, having alertness to distinction, sensitivity to different contexts, awareness of multiple perspectives, and orientation in the present. In the fourth chapter of the book Langer goes through some limitations of repetition in memorization known as rote memory and gives out interesting examples of how rote memory tactics can create the appearance of knowledge gained at first however could potentially disabled the learner when greater perspective is needed to create personal connections and make relevance. She describes memorization as ...a strategy to taking in material that has no

Generation me Free Essays

We are the first generation surrounded by technology. We were the first to grow up with computers, smart phones and internet. Within two seconds of using our phones, we can get old of any information our little heart’s desire Just by typing words into Google. We will write a custom essay sample on Generation me or any similar topic only for you Order Now We are Millennial, also known as Generation Y. Born between the early asses to asses, our generation has much more confidence than the generation before us. We are smarter, confident and always connected. In fact, our generation is filled with smart adults who are open minded, hardworking and who set high goals or themselves. Since we are technology save. â€Å"y’ and opportunity driven, our chances in employment are greater. In our employer’s eyes, our generation has the ability to communicate: respond quicker to messages and emails. According to William J. Schroeder, principle of the accelerating, the members of the Generation Y are â€Å"immune to most traditional marketing and sales pitches† as we grew up with it and have been around it since are early years. The question than is, is Generation Y really connected or are we an entitled generation who can only connect with ourselves? We are entitled at work, self-interested and we waste all of our money. Generation Y does not top other generations due to technology. What kind of future do we see for ourselves? We view the world differently and in our own way, we see success as something we can Just apply for. We enter a workforce expecting to be managers and Coos by the end of the day. We do not see ourselves as entitled but the truth is we are. Our work expectations are unrealistic and the idea of working short hours and getting paid well is something we think should happen automatically. According to the article, â€Å"The trophy kids go to work,† â€Å"more than 85% of hiring managers and human-resource executives said they feel that millennial have a stronger sense of entitlement than older workers†. Robert Bogs, manager and administrator at Corinthian Colleges in Southern California worked with young adults under thirty on his staff. â€Å"They tend to be very self- absorbed; they value fun in their personal and their work life, because they’ve grown up multitasking on their mobile, pad and computer, I can’t expect them to work on one project for any amount of time without getting bored. Aid Mr.. Bogs. We spend the most of our day posting on Faceable, blobbing about our lunches and taking selfless while we are on the clock. Yet, we carry ourselves as hardworking, dedicated and loyal to our employers. When it comes to social media, the discussion is not a surprise. We millennial are addicted to social networking. Our self-image is very important to us, and we spend hours posting pictures and blobbing Just enough to get the most â€Å"likes. † â€Å"81% of Millennial are on Faceable, where their generation’s median friend count is 250, far higher than that of older age groups. â€Å"Millennial in Adulthood†). We cannot even remember what the world was like without Faceable and Mainstream. â€Å"Millennial are also distinctive in how they place themselves at the center of self-created digital networks. Fully 55% have posted a â€Å"selfless† on a social media site; no other generation is nearly as inclined to do this. † (â€Å"Millennial in Adulthood†). In all due fairness, we millennial grew up with technology around us and to be connected with the world is great. However, we forget what it is like to have a conversation face to face and make reined without pressing the â€Å"add friend† request button. When you’re face to face, you can’t control what you are going to say, and you don’t know how long it’s going to take or where it could go (Turtle). Turtle, author of â€Å"Alone Together†, asked young adults why they enjoyed text messaging over having face-to-face conversations. Turtle says: â€Å"Face-to-face interaction teaches ‘skills of negotiation’, of reading each other’s emotion, of having to face the complexity of confrontation, dealing with complex emotion. † We are missing out on an emotional connection when we connect o our phones and computers. Besides looking for the best places to work and hanging out with our phones, the gene Y is not the best when it comes to saving money. We simply waste it. Not thinking long term is the way of living for us millennial. We move out too early straight out of college, chasing fast money and not making the effort to save. We love spending our earnings on going out to eat instead of cooking, (l mean, who has the time to whip up three course meals every day? ), taking cabs instead of walking half a mile, unnecessary brand clothing items and of course coffee. The latest Pew Research rover found, â€Å"Fully half of Millennial (51 %) say they do not believe there will be any money for them in the Social Security system by the time they are ready to retire. † With all this said, we convince ourselves that all these things are necessary and as much we enjoy our Cataracts and other luxury things, we millennial don’t need them to survive. We millennial are living in the â€Å"right now’ and half of us are fighting the temptations of overspending. We are not thinking about our financial planning, but more of our social lives. We are the â€Å"next great generation† but what do we need o accomplish before we own this title? As a millennial myself, I believe if we stay focused on our careers, work hard towards our goals, spend less time obsessing over our Mainstream salad pictures, brunch menus and Friday night wine tasting, our generation can put ourselves into a long term fulfillment. In reality, if we want to achieve the lifestyle that we are dreaming about, we have many areas of opportunities for improvement. As Millennial we are still growing and learning, and with more hard work, we can potentially be the best generation. How to cite Generation me, Papers

Transcendentalism Essay Example For Students

Transcendentalism Essay Transcendentalism is the belief that matters of ultimate reality transcend, or go beyond, human experience. Transcendentalist thinking began during the American Renaissance with writers like Ralph Waldo Emerson and Henry David Thoreau. However transcendental thinking did not begin with Thoreau and Emerson, but as Emerson called it, it is the very oldest of thoughts cast into the mold of these new times. Transcendentalism is based on the ancient philosophy of Idealism, which originates with Plato, a well-known philosopher from ancient Greece. Transcendentalism is an appropriate way of thinking for the period known as the American Renaissance because it puts one into a state of mind that is more conducive to creative writing and thought. Transcendentalism is a lot to swallow, especially for many people of that time. Herman Melville totally captured the common mans reaction to the whole concept when he said, what stuff all this is. It really takes a trained mind to grasp the concept of this spiritual world that Emerson describes. Many people do not believe in things that they cannot see, hear, touch, taste, or smell, so the extremely abstract concept of transcendentalism is totally out of their reach. However, for the people that can grasp this idea, it is very fulfilling. Transcendentalism makes people feel closer to God, in tune with nature, and gives a person a sense of self-worth. A major aspect of transcendental thinking is the individual defiance against the established orders of society. Henry David Thoreau conveys his feeling about this when he says; That government is best which governs not at all. He believes that the ineptitude of the political leaders far out-weighs the amount of good that they could do. He also states that They who have been bred in the school of politics fail now and always to face the facts. In this, he means that politicians ignore reality when it does not serve their purpose. This is true for modern times as all can see in the pre sent political situation of the United States. Politicians are ignoring reality to serve their own personal and partisan agendas. The transcendentalists even went as far as to set up their own communities, the most famous of which, Brook Farm. Brook Farm, a self-governing, experimental community, lasted only six years, (the longest of all the transcendental communities), is where many famous authors of the American Renaissance call home for a part of their lives, and is even the setting for Nathaniel Hawthornes Blithedale Romance. Hawthorne lived at the Farm for a little while, but left because he could not stand the highly intellectual and spiritual conversation. Brook Farm was a great outlet for these people to express their ideas and communicate with people who share those same beliefs without the fear of persecution by people that did not understand. We will write a custom essay on Transcendentalism specifically for you for only $16.38 $13.9/page Order now The transcendentalist movement can and often is compared to another famous movement in American history, the hippie movement of the sixties. In many ways the hippies movement paralleled the transcendentalists, and the hippies even form their own little communities, like Brook Farm, called communes. Both of these movements were important to help shape thinking, writing, and social ideals. The transcendentalist movement brings to the table an increased awareness of the world around oneself, with and a commitment to the spiritual aspects therein, and the hippie movement in the sixties gives Americans an increased awareness of their fellow man, with and emphasis on freedom and love. The transcendentalist movement has many good aspects to it that if applied today, could still teach everyone a few things about themselves and their lives. Plato, Emerson, Thoreau, and many others really did have a level of intelligence that transcended their contemporaries and the generations and generations after them. .ue1024aca4a8a9da094ea88c37eeaf3d7 , .ue1024aca4a8a9da094ea88c37eeaf3d7 .postImageUrl , .ue1024aca4a8a9da094ea88c37eeaf3d7 .centered-text-area { min-height: 80px; position: relative; } .ue1024aca4a8a9da094ea88c37eeaf3d7 , .ue1024aca4a8a9da094ea88c37eeaf3d7:hover , .ue1024aca4a8a9da094ea88c37eeaf3d7:visited , .ue1024aca4a8a9da094ea88c37eeaf3d7:active { border:0!important; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .clearfix:after { content: ""; display: table; clear: both; } .ue1024aca4a8a9da094ea88c37eeaf3d7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1024aca4a8a9da094ea88c37eeaf3d7:active , .ue1024aca4a8a9da094ea88c37eeaf3d7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .centered-text-area { width: 100%; position: relative ; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1024aca4a8a9da094ea88c37eeaf3d7:hover .ctaButton { background-color: #34495E!important; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1024aca4a8a9da094ea88c37eeaf3d7 .ue1024aca4a8a9da094ea88c37eeaf3d7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1024aca4a8a9da094ea88c37eeaf3d7:after { content: ""; display: block; clear: both; } READ: The Naked Sun EssayBibliography:

The American industrial revolution essay

The American industrial revolution essay The American industrial revolution essay The American industrial revolution essayThe revolutionary nature of the last quarter of the nineteenth century impacted Native Americans, Immigrants and Farmers. In his speech, William Jennings Bryan placed emphasis on the economic development of the country, as well as on the commercial interests of the nation. He evaluated the Gold Standard as an important financial order (Bryan, W. J. (1896, July 8). It is known that the use of the Gold Standard in the nation’s currency occurred in the late19-th century.The most revolutionary social and economic developments of the last quarter of the nineteenth century include the American Civil War (1861-1865), the growth of the U.S. industrial power, the emergence of new technologies (interchangeable parts, the use of assembly line, the invention of the gasoline engine, etc.), expansion of domestic and foreign markets, transportation system (the building of railroads), transformation of agriculture sectors (sharecropping system), etc. (B owles, 2011). In Hawksworth’s The American industrial revolution, there is much important information on the effects of the revolutionary social and economic developments on people in the United States.Different groups of Americans responded to those changes in different ways. Native Americans encountered the annexation of their territories. They were removed to reservations. For Immigrants, the last quarter of the nineteenth century was a period of adaptation. The wave of immigration from Ireland, Italy and many other countries led to changing cultural context. Many Immigrants faced discrimination because of their religious beliefs. For example, â€Å"Catholicism and Judaism were foreign to the primarily Protestant Americans† (Gabbidon, 2010, p. 68). Besides, Chinese Exclusion Act of 1882 prohibited mass immigration from Asian countries. Farmers faced the problem of unfair prices or price discrimination in the late 19-th century. The effectiveness of their responses w as obvious. People protested against discrimination and inequalities. Government played an important role in these developments because of legislation, which limited the rights of Native Americans, Immigrants and Farmers.

The American industrial revolution essay

The American industrial revolution essay The American industrial revolution essay The American industrial revolution essayThe revolutionary nature of the last quarter of the nineteenth century impacted Native Americans, Immigrants and Farmers. In his speech, William Jennings Bryan placed emphasis on the economic development of the country, as well as on the commercial interests of the nation. He evaluated the Gold Standard as an important financial order (Bryan, W. J. (1896, July 8). It is known that the use of the Gold Standard in the nation’s currency occurred in the late19-th century.The most revolutionary social and economic developments of the last quarter of the nineteenth century include the American Civil War (1861-1865), the growth of the U.S. industrial power, the emergence of new technologies (interchangeable parts, the use of assembly line, the invention of the gasoline engine, etc.), expansion of domestic and foreign markets, transportation system (the building of railroads), transformation of agriculture sectors (sharecropping system), etc. (B owles, 2011). In Hawksworth’s The American industrial revolution, there is much important information on the effects of the revolutionary social and economic developments on people in the United States.Different groups of Americans responded to those changes in different ways. Native Americans encountered the annexation of their territories. They were removed to reservations. For Immigrants, the last quarter of the nineteenth century was a period of adaptation. The wave of immigration from Ireland, Italy and many other countries led to changing cultural context. Many Immigrants faced discrimination because of their religious beliefs. For example, â€Å"Catholicism and Judaism were foreign to the primarily Protestant Americans† (Gabbidon, 2010, p. 68). Besides, Chinese Exclusion Act of 1882 prohibited mass immigration from Asian countries. Farmers faced the problem of unfair prices or price discrimination in the late 19-th century. The effectiveness of their responses w as obvious. People protested against discrimination and inequalities. Government played an important role in these developments because of legislation, which limited the rights of Native Americans, Immigrants and Farmers.

The American industrial revolution essay

The American industrial revolution essay The American industrial revolution essay The American industrial revolution essayThe revolutionary nature of the last quarter of the nineteenth century impacted Native Americans, Immigrants and Farmers. In his speech, William Jennings Bryan placed emphasis on the economic development of the country, as well as on the commercial interests of the nation. He evaluated the Gold Standard as an important financial order (Bryan, W. J. (1896, July 8). It is known that the use of the Gold Standard in the nation’s currency occurred in the late19-th century.The most revolutionary social and economic developments of the last quarter of the nineteenth century include the American Civil War (1861-1865), the growth of the U.S. industrial power, the emergence of new technologies (interchangeable parts, the use of assembly line, the invention of the gasoline engine, etc.), expansion of domestic and foreign markets, transportation system (the building of railroads), transformation of agriculture sectors (sharecropping system), etc. (B owles, 2011). In Hawksworth’s The American industrial revolution, there is much important information on the effects of the revolutionary social and economic developments on people in the United States.Different groups of Americans responded to those changes in different ways. Native Americans encountered the annexation of their territories. They were removed to reservations. For Immigrants, the last quarter of the nineteenth century was a period of adaptation. The wave of immigration from Ireland, Italy and many other countries led to changing cultural context. Many Immigrants faced discrimination because of their religious beliefs. For example, â€Å"Catholicism and Judaism were foreign to the primarily Protestant Americans† (Gabbidon, 2010, p. 68). Besides, Chinese Exclusion Act of 1882 prohibited mass immigration from Asian countries. Farmers faced the problem of unfair prices or price discrimination in the late 19-th century. The effectiveness of their responses w as obvious. People protested against discrimination and inequalities. Government played an important role in these developments because of legislation, which limited the rights of Native Americans, Immigrants and Farmers.

Dubitatio as a Rhetorical Strategy

Dubitatio as a Rhetorical Strategy Dubitatio is a  rhetorical term for the expression of doubt or uncertainty. The doubt that is expressed may be genuine or feigned. Adjective: dubitative. Also called indecision. In oratory, dubitatio commonly takes the form of expressions of uncertainty about the ability to speak effectively. EtymologyFrom the Latin, wavering in opinion Examples and Observations To be, or not to be, that is the question:Whether tis nobler in the mind to sufferThe slings and arrows of outrageous fortuneOr to take arms against a sea of troublesAnd by opposing end them. . . .(From Hamlets soliloquy in Act III, scene 1, of William Shakespeares Hamlet)Comic Dubitatio[E]ventually it became clear that the only thing to do was to go to Croyden, where [British Telecoms] offices are.And that, gentlemen, is how I discovered the legendary Arsehole of the Universe, a sort of reverse Shangri-La where you age hundreds of years in a mere lunchtime. Can I speak of the mystical Telecom eyrie, the fabled Delta Point, with its solemn procession of whining, impotent, bearded men in brown Terylene suits? Can I tell of its burger bars, car parks, building society offices? Is my pen capable of painting its atmosphere of municipal sniveling and cheeseparing rapaciousness? Have I the tongue to sing its one-way system?No.(Michael Bywater, Bargepole. Punch, August 24, 1990)Dubitatio in Shakespeares  Julius CaesarI come not, friends, to steal away your hearts:I am no  orator, as Brutus is;But, as you know me all, a plain blunt man,That love my friend; and that they know full wellThat gave me public leave to speak of him:For I have neither wit, nor words, nor worth,Action, nor  utterance, nor the power of speech,To stir mens blood: I only speak right on.(Marc Antony in William Shakespeares  Julius Caesar, Act III, scene 2) Dubitatio as the Ironic Expression of Doubt- One device of which [Thomas Hobbes] makes frequent use is dubitatio, the ironic expression of doubt or ignorance. . . . Some English rhetoricians had assumed that the purpose of the device is to give voice to genuine uncertainties, in consequence of which they made no distinction between dubitatio and aporia. But others recognised that, as Thomas Wilson observes, the defining characteristic of dubitatio must be its disingenuousness. We are far from expressing any real uncertainty; we merely make the hearers believe that the weight of our matter causeth us to doubte what were best to speake.(Quentin Skinner, Reason and Rhetoric in the Philosophy of Hobbes. Cambridge University Press, 1997)- Dubitatio  consists in the speakers trying to strengthen the credibility (fides veritatis) of his own point of view by means of a feigned oratorical helplessness, which expresses itself in the appeal to the  audience, made in the form of a question, for advice concerning the efficient and relevant intellectual development of the speech.(Heinrich Lausberg,  Handbook of Literary Rhetoric: A Foundation for Literary Study, 2nd ed.. Translated by Matthew T. Bliss and edited by David E. Orton and R. Dean Anderson. Brill, 1998) Dubitatio and IntonationDubitatio is not always an oratorical device . . .. The speakers intonation always conveys a high or low degree of assurance. Doubt is quite natural in interior monologue.(Bernard Dupriez, A Dictionary of Literary Devices, trans. by Albert W. Halsall. Univ. of Toronto Press, 1991)The Lighter Side of Dubitatio- [N]othing irks quite as much as the luvvie that takes to the stage and utters the big fat lie: I havent prepared a speech, because I really didnt think I was going to win.What do they mean, they didnt think they were going to win? They are in a category of four nominees. And its not like they havent seen award  ceremonies before where the result was unexpected. Of course they thought they might win, and of course they spent the whole week leading up to the ceremony rehearsing their speech again and againin the shower; on the loo; walking up the stairs; walking down the stairs; staring in the fridge; squeezing their teabags; moisturising; doing their pr ess-ups; taking out the recycling; changing a light bulb; chopping onions; flossing; tossing their socks in the laundry bin; loading the dishwasher; turning lights off; turning lights on; drawing the curtains; sniffing the milkso youd have thought they would have got it down pat by now. And you know what, they have. Because the speech theyve been endlessly rehearsing is this:I havent  prepared a speech, because I really didnt think I was going to win.Liars.(Rob Brydon, Lee Mack, and David Mitchell,  Would I Lie To You?  Faber Faber, 2015)-  You know Im not good at making speeches, especially when I dont have you to write them for me.(Dan Wanamaker, played by Alan Alda, in What Women Want, 2000)

Developing academic skills for Business and Management Essay

Developing academic skills for Business and Management - Essay Example Between 1996 and 2010 a lot of research has taken place in the field of family owned business and a lot of theory has been developed (James, Jennings & Breitkruz, 2012). Now a new breed of researchers wants to validate those findings and theories by their research on Asia based family owned business. This new field of research is essential to validate or negate the findings of researchers in the field who have researched on similar enterprises in other countries. This new lot of researches aims to find out whether the previous finds are universal and robust in their conclusion or are particular and country specific, or in other words specific to the western world. According to Johns’ (2006) research into the field of family owned business it has been increasingly found that that there has been lot of research on the business enterprises but the researches on family owned business have slowly disappeared. This goes hand in hand with the real life situation where family owned businesses are slowly losing their relevance and are being converted to professionally managed business. James, Jennings and Breitkruz suggested and invited other scholars to indulge in more research in the field to research into the subject to understand the association between family and their business (James, Jennings & Breitkruz, 2012). Another thing that is important to study in the field of family business particularly with respect to Asian countries is the role of context in shaping this family business. By context it is meant over here the circumstances or conditions that influences or the influencing factors in the family business. It is important to note t hat although the overall characteristics and conditions of business environment is similar to the countries present in the Asia pacific region , there still exists subtle differences. For example, in underdeveloped

Ultraviolet Light Essay Example | Topics and Well Written Essays - 250 words

Ultraviolet Light - Essay Example This spectrum is made up of Vacuum UV, UVA, UVB, UVC and Far UV (Gould 54). This paper will elaborate on the benefits and potential hazards of UV light. This light is said to have energies that range from 3 eV to 124 eV. This form of energy has various effects on the molecular structure of various molecules of living beings. The light energy has photon’s power to alter chemical bonds in the molecules even though they do not cause ionization of the atoms. Majority of the ultraviolet light is absorbed by the Ozone layer. The light that reaches the earth is mainly responsible for the formation of Vitamin D in living organisms. However, due to the destruction of the Ozone layer, some of the ultraviolet rays are able to reach the earth (Gould 55). There are various tools used to measure and detect the presence of UV light. Various technologies can be used with regards to the part of the spectrum. There are various photocathodes and photodiodes which are sensitive to a particular part of the spectrum may be used to determine the presence of UV light. It is imperative to incorporate the use of optics so as to filter out the unwanted light (Gould 57). The UV light spectrum has various effects and benefits to humans. This light has been applied in the medical, forensic, astronomy, research and other fields. In the medical field, it is used in sterilizing various tools and equipment. In forensics, it is utilized to detect body fluids in a crime scene. The method has also been used to identify counterfeit documents using a UV sensitive watermark. In research, this light is used in splitting various compounds, for example, proteins and nucleic acids. In conclusion, UV light is necessary in the synthesis of vitamin D. However, prolonged exposure of this light results in sunburns, direct DNA damage and skin cancer. It is also said to cause damage to the eyes as well as exacerbate pre-existing skin conditions. Although the UV light is harmful to the skin, it has been

The British Heart Foundation Organisation Marketing Essay

The British Heart Foundation Organisation Marketing Essay The British Heart Foundation is a not-for-profit organisation. We are the UKs largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder of research into heart disease in UK. Founded in 1961 Our head office is based in London and there are six regional offices. Employ 1807 staff. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. Income year ending March 2008 was nearly  £117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. BHF has B2B customers, working in partnership with organisations such as Colgate, HSBC, Lloyds TSB, Weight Watchers and Scottish and Southern Energy. However, this study will focus on BHFs B2C customers. Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. As with most charities, those donating money, time and support to the BHF are typically 45 plus, ABC12s. 1.2 BHFs Philosophy The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Organisations may operate under one of three philosophies; they may be product, sales or market oriented (Lancaster and Reynolds, 2005). A product oriented organisation focuses on their existing products, their goal being to produce them as efficiently as possible. There is little, if any, consideration of the needs and wants of their customers or the market. A sales-oriented organisation, although recognising their competition, still devotes little in the way of considering the needs and wants of their customers. The sales-persons role is key and their goals are typically short-term with success being measured in terms of sales (Lancaster and Reynolds, 2005). A market-oriented organisation holds the customer at the centre of all its activities. In contrast to the sales orientation, where marketing is likely to be restricted to a marketing department, the marketing-oriented philosophy is one that permeates the whole organisation; every department recognises the central importance of the customer. There is an emphasis on understanding their target audiences; identifying their needs and satisfying them. (Lancaster and Reynolds, 2005). Products and services are developed with the target audience in mind, in fact extensive research into the customer needs and market conditions is conducted to inform the development. Andreasen and Kotler (p38, 2007) Marketing orientation means marketing planning must begin with the target audience, not with the organization The BHF follows a market oriented philosophy, Target audiences are a central focus of the organisation; the organisation only exists as a result of their audience. The focus on their customers is demonstrated not only by their current strategy to make the organisation more relevant to target audiences, but also by their corporate objectives (see appendix 1), which are customer focused; based on fulfilling their needs and attaining a high standard service. The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Lancaster and Reynolds (2007) claim that to achieve their corporate objectives, the market oriented company must recognise that they do not exist in a vacuum; rather, the external environment is dynamic and constantly changing. Whilst it is essential to identify and anticipate the needs and wants of their target markets, and know how best to respond to these with the most efficient use of the resources available to them, it is important that this is done within the context of their ever-changing external environment and the opportunities and threats it poses. Therefore, for a market-oriented organisation such as the BHF, the role the marketing plan plays is a crucial one. It operationalises the organisations philosophy and ensures the organisation actually is market-oriented and provides a route the organisation can follow to ensure this. As mentioned in 1.1 the marketing plan requires a great deal of research scanning the environment and aiming to meet the customer needs and wants (Beamish and Ashford, 2008). The role of marketing information and research in conducting and analysing the marketing audit The Role of Marketing Information and Research In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. (Beamish and Ashford, 2008). Collecting Marketing Information There are two ways of collecting marketing information; secondary and primary. Secondary data is information collected for a purpose other than for the current research. External sources of secondary data include third party databases such as keynote and mintel, government statistics, national and trade press and the internet. In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Other internal sources include customer complaints, sales reports, personnel, information on their products and services, prices, retailers, internal training of staff, marketing budget/spend, communications spend and results of previous market research studies. Much of this data may be held on a central database The Marketing Information System (MkIS), this can provide substantial inf ormation, fulfilling some research needs, however to obtain bespoke, targeted information to fulfil all research needs primary data is necessary (Taghian and Shaw, 1998) Primary data is data bespoke to the research project. It allows for a more detailed analysis specific to the organization. External sources of primary data interviews, focus groups and surveys. Internal data can be gathered through interviews with staff. Conducting Research within BHF Secondary: OneCRM Third party databases Subscribes to specialist magazines such as ThirdSector, Marketing Week and PR Week Information on external environment. Primary: Recognises importance of bespoke research uses external agencies (FIND NAME RESEARCH NOTES!!). Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. Use surveys and focus groups. 2.4 Conducting and Analysing the Marketing Audit Environmental scanning is necessary to conduct a detailed marketing audit; it requires both primary and secondary information on both the internal and external environment. To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). This data is specific to the organisation and therefore internal sources such as sales reports, CRM databases, staff interviews, internal observations and staff intranet are used. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). This requires information sources such as third party reports, newspapers, trade magazines such as ThirdSector, focus groups, surveys and interviews of existing and potential volunteers/beneficiaries/supporters. Marketing audit and their key issues and their implications for the plan 3.1 The Marketing Audit The Internal Environment This refers to those factors the organisation has full control over. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. The Micro Environment To help identify the opportunities and threats that exist within BHFs micro environment the SPICC model was used (appendix 3), which considers 5 factors an organisation has partial control over; suppliers, publics, intermediaries, customers and competitors. To help analyse these factors the Product Life Cycle, Porters Five Forces model (appendix 3) and the Value Systems Analysis can be used. The Macro Environment An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. When scanning BHFs external environment the PESTEL model was used (appendix 3), this categorises the forces into political, economical, social, technological, ecological and legal. Having analysed the internal and external environment a SWOT analysis can be conducted (figure 2), whereby the key strengths and weakness of the BHF and the opportunities and threats facing them are identified. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. CSFs Little direct competition. Many customers with a link to the cause. Media attention surrounding issues BHF tackle. Large prospect market. THREATS The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Direct Marketing not as effective as it used to be for charities (not seeing a return on investment). Hard to obtain the details of new people. More health and medicine charities than any other type, therefore a lot of competition especially as many tackle similar issues e.g. smoking, obesity. Many people find it embarrassing and give socially desirable answers when discussing issues such as obesity and exercise, i.e. issues the BHF deal with research unreliable. Governments Digital Britain Initiative could leave the BHF looking out-of-date. OPPORTUNITIES Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. There is a large prospect youth market opportunity to increase revenue and market share. Little direct competition, one of just 3 heart charities in top 500 opportunity to maximise differentiation. Companies are placing more importance on Corporate Social Responsibility provides more B2B opportunities. More media attention surrounding the issues BHF tackles such as food labelling and obesity raises profile. Governments Change4Life campaign has given BHF exposure. WEAKNESSES Lack of perceived relevance to the target audience hard for them to engage with BHF. Many generic products that arent customer friendly. Website is hard to navigate much information available, but buried under links. Low staff turnover lack of fresh ideas and perspectives in the organisation. Staff close to or highly driven by the cause find it hard to see general public perception. Regional offices developing their own structure, meaning BHF messages may appear inconsistent on a national level. STRENGTHS Strong and trusted brand. Market leader (number 1 heart charity in UK) Large integrated CRM large pool of customer data Highly motivated -dedicated and driven by cause. Recently launched large multi media campaign Connections increased awareness. Strong demand/need heart disease is the biggest UK killer. A number of large corporate sponsors give access to large audiences. Many professionals working for BHF high calibre and solid knowledge base. DCs A strong, trusted brand. Large CRM database. Strong demand. Large corporate sponsors. 3.2 Key issues faced by the BHF and their implications for the plan The SWOT analysis highlights the key issues now faced by the BHF, these are shown below: Key issues the BHF faces and their implications to the marketing plan. Key Issue Implications to the Marketing Plan Credit Crunch reduction in disposable income, therefore less donations slump in the housing market, therefore reduction in legacies reduction in corporate donations Income reduced therefore a tighter budget need to generate alternative, cost-efficient ways of raising funds go for low risk options such as building on existing relationships rather than investing a lot of resources trying to make new contacts. Increasing competition from other health charities. BHF needs to maximise their advantage of having little direct competition and emphasise their differentiation by highlighting unique aspects of the BHFs work rather than those that are similar to other charities and make it relevant to target audiences. Direct Marketing no longer an effective communication media for charities. Need to use alternative communication media that are equally accountable yet more effective possibly making more use of new media. Large prospect market. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. It is a great opportunity that should be should be considered in the long-term. Very high priority given to cost savings and operational efficiency, even more so due to the recession often results in generic products (Bruce, 2007). Need to optimise the use of the OneCRM database and increase product customisation. The Digital Britain Initiative is set to secure the UKs place at the forefront of innovationà ¢Ã¢â€š ¬Ã‚ ¦and quality in the digital communications industries rapid development could leave the BHF behind. Plan needs to make better use of new media, possibly going out of the BHFs comfort zone. Having conducted the SWOT analysis and considered the key issues, the BHF is now in a better position to set their objectives and determine their strategy. Referring back to figure 2, the DCs are well supported by the CSFs; there is a good match. Therefore we can afford to set higher level marketing objectives (discussed in section 4.1). This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Taking the SWOT analysis into consideration I believe this gap can be bridged through establishing a product development growth strategy, this is a moderate risk strategy, which the match of the DCs and CSFs supports. The BHF will also operate a differentiation competitive strategy (appendix 4); we need to emphasise our unique selling point amongst all the other health charities. Although, other product lines may also contribute in closing the planning gap, the remainder of this plan will focus on the BHFs new product. Task 02 Red for heart campaign London to Brighton Bike Ride New Product B2B Corporate Partnerships World Events Regional Events Sponsored School Events SBU Marketing Marketing Objectives for the BHFs New Product The BHFs New Product The BHF will launch a B2C membership service that will allow them to engage directly with a large audience and encourage the development of long term relationships. Members will receive information on how to improve their heart health. Upon registering the member will receive a welcome pack containing a heart risk tape measure, a guide to heart health, a 5-a-day food diary, a heart matters fact card and a membership card. They will also receive access to the heart matters helpline, receive email alerts tailored to their needs (healthy eating, getting active, quitting smoking and well being) and will have an online account with a homepage that is regularly updated according to their stated interests upon sign up. Their membership will also provide them with special commercial offers. This is a free service because it is a belief of the BHF that heart health information should be available to all. 4.2 Marketing objectives for the BHFs Heart Matters membership service There is a hierarchy of objectives with three levels; corporate, functional and operational. At the corporate level they start off more general and are long-term and get more specific the closer the planning activity gets to the tactical implementation stage (p23 Robert et al, 2005). Corporate objectives are often expressed in financial terms, for example referring to return on investment (ROI) and return on capital employed (ROCE) (Beamish and Ashford, 2008). However, for many not-for-profit organisations, including BHF, although still long-term, they can be much harder to measure. They are typically based on the needs of the beneficiaries, now and for the future. [They] set out the direction of the organisation; they are a statement of its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦Everything the organisation does should be related back to a [corporate] goal (accessed on 10/04/09 10.30 at http://www.ncvo-vol.org.uk/index.asp?id=488) Functional objectives are more specific than corporate objectives, often medium term referring to percentage increase in sales or market share. These then feed down to the operational objectives that are short-term and much more specific based on the 7Ps marketing mix, for example to offer a 10% discount for 2 weeks. Therefore when setting the marketing objectives for Heart Matters, they should support the corporate objectives as well as reflecting the close match between the DCs and CSFs. With regards to Heart Matters, the BHF have three options. The first is to take the view that the BHF is doing a lot of work directly related to their corporate objectives, therefore Heart Matters should be all about raising funds to help finance this work. The second is that Heart Matters should primarily focus on the need of the beneficiaries, the third is a middle-of-the-road option, whereby the need is addressed to a certain extent, but the service must be self-financing. We believe Heart Matters should initially be about addressing the need of the beneficiaries as this would provide the best opportunity to reach and engage with a wider audience. Keeping in mind the objectives should be SMART (specific, measurable, attainable, realistic and time bound) the marketing objectives for Heart Matters are as follows: Marketing objectives for Heart Matters Membership Service Objectives To recruit over 300,000 members, with less than 7% annual attrition by 2012. This helps support the BHFs objective to provide vital information to help people reduce their own heart health risk once recruited, members will have access to heart health information to help improve their heart health. Hitting this target would indicate increased engagement with supporters. For 20% of donors to make a donation by 2012. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). This supports all objectives, as funds raised are invested in helping achieve BHFs objectives. For example, to achieve objective 1 (appendix 1) the BHF will provide funding, equipment and facilities to achieve the best results. Therefore, funds raised will support this. For 40% of members recruited to have engaged with another BHF product/service by 2012 e.g. to have participated in an event, donated, made a purchase from the online shop or catalogue. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Achieving this target would indicate an increased understanding of the work BHF does and an increased involvement of BHF supporters. 5. Segmentation, Targeting and Positioning of Heart Matters. 5.1 Segmentation Customers are very diverse; therefore the same product and tactics will not appeal to all of them. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Consumer markets can be segmented based on the following criteria: Geographic segmentation is based on variables such as region, population density and size of the area. Demographic segmentation uses variables such as age, gender, income, occupation, ethnicity and social class. Geo-demographic segmentation is a combination of the above, assumes that people either socialise according to class and occupation, or their lifestyles and geographic factors (Ashford and Beamish, 2008). ACORN (A Classification of Residential Neighbourhoods) is a system commonly used to segment the population according to geo-demographics. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. Behaviouristic segmentation refers to customer behaviour, segmenting based on variables such as benefits sought, purchasing rate and usage rate. Segmentation for the BHF differs depending upon whether the market to be segmented is donor or beneficiary. When segmenting the donor market, all of the above criteria are important, however when segmenting the beneficiary market, behaviourist segmentation will typically be given priority (Bruce, 2007). There will be 2 main phases to Heart Matters; the first will target beneficiaries. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a  £5 donation ask and those receiving a  £15 one) . This report will focus on phase 1, therefore segmentation will be specific to the BHFs beneficiary market (for further information on phase 2, please refer to appendix 5. As previously mentioned, the BHF gives priority to behaviourist segmentation when segmenting their beneficiary markets. Potential segments Heart Matters could target include: Seeking help recovering from a heart condition Seeking help living with a heart condition Seeking information on caring for someone with a heat condition Desire to improve their lifestyle Desire to improve their diet Frequent user of BHF products/services Infrequent user of BHF product/services Use products and services from a variety of health charities Loyal to an alternative health charity Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Further, given limited resources it may not be possible to serve everyone within a particular needs group. The BHF also use the other criteria to identify additional segments: Geography: The BHF is a nation-wide organisation, however they segment according to Densely populated areas Large metropolitan areas Areas of low income Demographics: Parents educate about keeping their childrens hearts healthy 65+ higher risk of heart disease, inform on how to reduce risk 30-45 leading busy lives, but still have a chance to make a change 7-16 to educate about the importance of keeping their heart healthy Sedentary occupation High stress occupation Geo-demographic: Segment into different ACORN groups all of which are within the BHFs beneficiary market as heart health information should be made available to everyone. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. Psychographics: Internet-savvy Dependents Families Older couples (no children or left home) Gym Members 5.2 Target audience for Heart Matters The marketing of Heart Matters will follow a differentiated strategy, that is Heart Matters will only be targeted at certain segments of the total market and the marketing mix (section 6) will be tailored towards these target segments of the market. Figure 4 below shows the target groups chosen for Heart Matters Membership. Recovering/living with heart conditionhigh risk Glasgow and London Age 50+ Behaviour Geographic Demographic Target groups for Heart Matters Target Group Reason for Choice Recovering/living with a heart condition and high risk groups. This is a large market; heart and circulatory disease is the UKs biggest killer, almost 2.6 million people are living with heart disease. It is a current strategy of the BHF to make the organisation more relevant to target audiences; this is a large audience where the need is currently greatest and it is important to ensure the BHF is made relevant to them. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. Glasgow and London As this is a new product, and one which is free it will initially be launched into just 2 cities, this is to reduce the risk involved. Densely populated cities give a wider market reach. Glasgow has been chosen as there is a high concentration of heart disease, London has been chosen as people living here tend to have a faster pace of life, encouraging them to be unhealthy. Initial rates of membership registration of the two cities may give an indication of where to roll the membership out to. Age 50+ Heart disease is more common and risk is greater in older people. Further, a survey under-taken by one of our corporate sponsors Fitness-First revealed that of all age groups the over 50s showed the greatest percentage eating healthily, this indicates a large market that would be receptive to health-related information. In addition, this is the baby-boomer generation, a large percentage of which are wealthy home owners may provide significant fundraising opportunities in phase 2. 5.3 Positioning Heart Matters Having selected the target segments, it is important the service is then positioned with their needs and requirements in mind. Positioning is the act of designing an offer so that it occupies a distinct and valued place in the minds of target customers (Kotler et al, 1998). The target segments are likely to have concerns, it is therefore important the service is positioned as reassuring. However, we do not want to be patronising and compromise our brand, the service tackles serious issues so needs to be positioned as a provider of expert advice. Each customer treated as an individual, we wish the service to be viewed as providing customised, not generic information. Figure 4 below shows how we would like our target audiences to perceive our service. Customised Reassuring Expert, trusted advice Generic Inaccessible Amateur advice Depressing Accessible Perceptual Map for Heart Matters Marketing mix for the BHFs Heart Matters Membership Service Strategy Justification Product USP (Unique Selling Point) Core product: USP no other charity provides information and advice specific to living with and recovering from a heart condition. Supports our competitive differentiation strategy. Secondary and tertiary product: Carbon Copy many other charities provide free membership services offering newsletters, free calendars, membership cards etc (appendix 4) Price Intermediate strategy, in terms of the value the customer will place on the product. This supports our quality of information positioning and selective marketing strategy. Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. In addition we do not want to target everyone within the beneficiary market; this is a new product, do not want to appear low quality and generic, the intermediary price strategy supports this. Place Dual distribution use both direct and indirect (via intermediaries) distribution to the customer. Selective Distribution Interdependence BHF retains full control. Dual distribution: the core product will only be distributed directly, this is essential to support the expert positioning and give the BHF full control over the service. Indirect distribution of the core product may confuse customers and fail to relate it to the BHF. Indirect distribution of Heart Matters registration and materials. This will give a greater access to the market and provide customers with the option to register in person or online. Selective distribution will give access to the right customers i.e. our target groups. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. Intermediaries will be interdependent the BHF will retain full control. This is because the BHF has a strong brand and a g

Role of agriculture

Agriculture is the dominant activity of poor countries such as Zimbabwe, which enhance our understanding of the dualistic. In the amplification of agriculture in economic development, a leading question is how agriculture contributes to economic growth and there seems to be a paradox in the role of agriculture in economic development. A well- known economist Simon Kuznets played an imperative role in coming up with the roles of agriculture to economic development; these embrace labour contribution, foreign exchange contribution and the market contribution.The agricultural sector has preserved its position in the contribution to Zimbabwe’s economic growth as seen by its appreciable contribution to the national Gross Domestic Product. For example, it has been eminent that the agricultural sector has made a convincing contribution to the national fiscus which was disturbed by unreliable rainfall patterns which hit some parts of the country in the last season. Also, agriculture ha s maintained pole position in terms of its input to economy’s growth, having contributed 33, 9 per cent to the country’s Gross Domestic Product in year 2010.Labour contribution, as one of the major macro-economic objectives of any government to diminish unemployment, agriculture plays a trivial role in economic development through the transfer of labour from the agricultural sector to other sectors of the economy, particularly to the industrial sector. In Zimbabwe agricultural sector stipulates income and employment not far from 60% to 70% of the total population, consequently agriculture is indeed an economy’s beef in Zimbabwe.Simon Kuznets also emphasized that the marginal productivity of labour is zero or close to zero, which means that when the marginal productivity of labour is zero, we can use the available labour that is from agricultural sector without affecting other sectors of the economy, which then advantage the economy as a whole. Foreign exchange c ontribution, despite the statistic that Zimbabwe is currently using the multicurrency system, therefore it still demands foreign currency in-order to import capital from other countries.The exportation of agricultural merchandises can resource the economy with foreign exchange for purchase of capital goods. In Zimbabwe most of our export earnings emanate from the agricultural sector with an input of about 40% of our total export earnings. The major contributors to the agricultural sector in Zimbabwe’s export are cash-crops such as tobacco and cotton, though cotton was not selling for this year’s harvest. Industrialization contribution, a large and cumulative segment of economic growth during the process of development can be qualified to agriculture’s contribution to agribusiness.These undertakings of the agricultural sector provision the production, marketing and retailing of foodstuff, clothing, beverages and other associated goods for both domestic consumptio n and exports. According to Davis and Goldberg (1957), thus primary agriculture grows and evolves, reflecting agribusinesses, while agribusinesses grow and evolve reflecting primary agriculture. Also provision of raw materials to industries by the agricultural sector moderates the rate of imports of a country, thus may as a result lead to balance of payment surplus of a country.In addition this diminishes the overall production costs of a firm as a result fair and affordable prices are charged, thereby increasing the demand for that particular product which will enforce producers to increase their level of output so as to meet the current demand, hence economic growth. Food contribution, since food is a fundamental wage good in a developing economy, diversification of the economy is therefore contingent upon domestic food producers producing a surplus, in excess of their own subsistence, which is large enough to feed a growing number of non-food producers.The agricultural sector fac tors in with a pivotal role in the supply of raw material to the food producers of the economy. Market contribution, the agricultural sector, because of its sheer size, must initially be the major market for domestic industrial products. Farmers’ expenditures on industrial goods that are both consumer goods and producer goods, represent one aspect of agriculture’s market contribution to general economic development.According to Milton and Luther (1964), as farmers’ purchases of industrial goods have their counterpart in inter-sectorial sales of agricultural goods; the agricultural sector’s market contribution also includes the sale of food or other farm products to the non-agricultural sector, being accelerated by the adoption of new agricultural technology. The role of production linkages to the process of industrialization. Production linkages channels the effect of an autonomous increase in final demand of the product for the given industry, not only o n the output of that industry and the industry supplyingit with inputs, but also on output of other industry supplying the second industry with inputs. Production linkages can be, backward or forward linkages. In general, production linkages quantify how several industries are connected together. Where poverty is a substantially rural phenomenon, which appears to be the case in most low-income countries, industrialization factors through raw materials to agro-processing industries for example food processing industries and textile.According to Alderman(1984),agro-processing industry can be defined, â€Å"as a subgroup of the manufacturing sector that processes raw materials and intermediary products derived from the agricultural sector†, for example forestry and agricultural crops. The founding of certain primary processing industries can lead to forward linkages, which is the ratio of intermediate output sales to other industries to a production sector of industry to the tot al value of sales to a final consumer.Backward linkages, measure the ratio of intermediate input purchases from other industries in that industry to the total value of the total production output. For example the metals and electrical sector provides a solid backward linkage to agricultural, mining and construction sectors, thereby increasing the overall output of a country and as a result this will increase the country’s Gross Domestic Product, consequently economic growth.In conclusion, agriculture is indeed important to economic development and also production linkages to industrialisation play a trivial role. However land reform also plays a crucial role to economic development through promoting equity, employment creation, market surplus and productivity. UNIVERSITY OF ZIMBABWE DEPARTMENT OF LINGUISTICS INFORMATION LITERACY SKILLS NAME FARAI MPOFU REG# R117753A COURSE ECON 211 YEAR 2012 QUESTION How would you evaluate internet information sources giving examples.

The Heart Of Atlanta Motel V United States - 1273 Words

Duane Unit II Assessment Briefing Paper 1: Critical Legal Thinking The heart of Atlanta Motel v United States was a very sensitive case during the 60’s with uprising of racial equality separation. Under commerce clause with Title II of the 1964 Civil Rights Act shows congress didn’t unconstitutionally exceeded its power. The civil rights act of 1875 was a generic regulation that didn’t help race relations in the US against minority rights and race relations. White individual took advantage over black’s perpetuated inferior accommodations, entitlement, and services. The owner ignored the federal commerce clause and due process and based his action on his personal opinion and outspoken treatment of blacks at that time. The facts are that the appellant owns and operates the heart of Atlanta Motel which has 216 rooms available to non-blacks guest. The motel was readily accessible to motorist using United States interstate highways 75 and 85 and Georgia highway 23 and 41. Approximately 75 percent of the motel’s registe red guest was from out of state. The federal government has laws and regulations to fight against racial discrimination in the United States. I believe if we try this today with social media that their business and anyone like it will loss business and boycott against. The purpose of opening a business is to make a profit, eliminate any legal action, and appeal to more paying customers regardless of your race, color, religion, sex, or national origin, accordingShow MoreRelatedHeart of Atlanta V. United States825 Words   |  4 PagesHeart of Atlanta v. United States Heart of Atlanta v. United States (1964) - Any business that was participating in interstate commerce would be required to follow all rules of the federal civil rights legislation. In this case, a motel that wanted to continue segregation was denied because they did business with people from other states. 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A Brief Note On Shale Gas And Natural Gas - 1745 Words

Shale gas is a natural gas that can be extracted from the fabric of shale rocks by means of hydraulic fracturing, or fracking. There is controversy surrounding this extraction process, as in the process of building facilities in which gases are extracted, people are made aware of the hazards that are involved both with building the site of extraction and with extracting the gas itself. This essay aims to assess the extent to which these hazards can affect those residing in Lancashire. Throughout the course of human history, conventional natural gas deposits have been the easiest to extract from formations below the surface. These conventional deposits cannot last forever and are declining in number, meaning that people are pushed to search for alternative sources whilst increasing the price of the natural gas that is currently available (Berman, 2016). Fortunately, the search for alternative sources for natural gas has generally been positive; recent utilisation of unconventional gas deposits in the US which have led to them becoming the US’s primary source of indigenous gas production (Korn, 2010: 5). As humans advance technologically and steadily improve their geological knowledge, the percentage of unconventional gas sources that make up power supplies continue to grow. In 2010, 47% of the UK’s electricity was produced by burning natural gas. 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